Google. It’s the number one visited website in the world. Your customers are searching for your products and services on Google, and that’s why you’re thinking about advertising on there. Or, maybe you’ve already started. Either way, you want to learn more about how to make your Ads better. And that’s where Ad extensions come in. Ad extensions are an important part of Google Ads and can help to improve your visibility and number of clicks. In this article, we’ll cover “What Are The Main Benefits Of Using Ad Extensions?”
Let’s start by defining what Ad extensions actually are…
What Are Ad Extensions?
Ad extensions are additional features on your Google Ads. Adding extensions to your Google Ads can improve your chances of success. However, before you learn how to benefit from these extensions, you’ll need to know exactly what they are and how they work.
Extensions are essentially what the name suggests. They allow you to expand your Ads with additional information. This information could be extremely important to your customer’s search. It may be the reason why your customer clicks your Ad.
And why should you use them? The main benefit of using Ad extensions is that can increase a business’ click-through rate by several percentage points.
We bet that got your attention!
Ad extensions are available in several different formats. These formats vary from call buttons to location information, to links to specific parts of your website, to additional text on your Ad, and many more. Don’t worry – you’ll learn more below!
How Do Ad Extensions Work?
The main purpose and one of the main benefits of using Ad extensions is to maximise the overall performance of your text Ads. If done well, that’s exactly what they’ll do.
They simply do this by adding more content to your Ad. More content will give your customers more of a reason to click on the Ad.
Some Ad extensions will require some set-up on your part while some of them will automatically be handled for you. Once set up, Google will automatically select which extensions to show in response to what your potential customers are searching for, and this is why it is best to use multiple Ad extensions. You don’t know which ones will actually be shown!
Let’s now talk about manual and automatic extensions…
Manual And Automatic Extensions
In terms of setting up Ad extensions, there are two basic setups available. There are manual extensions, which require some set-up and work on your end. Then there are automatic extensions, where Google handles everything on their end.
If you choose automatic extensions, and you want to see which extensions have been added to your Ads by Google, you’ll need to know where to look. You can also remove these extensions if you want to do so. All you have to do is click the Ad extensions tab and select the automated extensions option. From here, you’ll simply click on edit and this will not only show you all the automated extensions linked to your Ad, but it’ll let you remove the extensions you don’t want there (if this is what you want to do, of course!).
Automated extensions can include everything from the automated call extension to the dynamic site link extension, or even the dynamic structured snippet extension.
This sounds easy, doesn’t it? Wait for it…
Manual Ad extensions, on the other hand, require a bit more work on your end. But one of the main advantages of using Ad extensions is that they let you customise exactly what the extension is going to say.
To do this, click on the Ads & extensions tab. You should then see a “+” sign located at the top of the screen that allows you to create a new extension. Next, you’ll be given a drop-drop menu that lets you manually choose the type of extension you want. Hover over the extension and you’ll get a brief description of what each is. After adding the customised Ad extension, make sure to click to save and the extension will be added to your campaign.
Now, let’s get into the real reason why we’re here…
What Are The Main Benefits Of Using Ad Extensions?
The main benefit of using Ad extensions is that they make your Ad stand out, especially if your competitors are not using them. Ad extensions also make your Ad more visible, giving your customers more of a potential reason to click. While this is the main benefit of using Ad extensions, there are many other benefits of using them.
Which Ad extensions can you benefit from? Find out below.
Getting Phone Calls
One of the main benefits of using Ad extensions is that you can get direct phone calls to your business. This is one that will come in useful for mobile users searching for your services or products. When people are browsing via a mobile device and come across your Ad with this extension enabled, they can click it and it will automatically call your business. If they are on a computer or laptop, it will display your business’s phone number.
Getting Physical Visits
Sometimes it takes getting customers into your physical location to make or close a sale. Here, you can customise your Ads to show your business address.
Getting Customers Acquainted
When potential new customers are learning about your business for the first time, they’ll only see a name. They won’t have a clue about the types of services or products you offer, and the reason why your company stands out.
That’s where sitelink extensions, callout extensions, and structured snippet extensions can come in handy. All of these can give people a better understanding of the products and services that your business currently offers, and why you’re different from your competitors.
We hope you enjoyed this article, and now understand the main benefits of using Ad extensions. We know there’s a lot to consider, but spending the time to create Ad extensions can help your business get more clicks, and ultimately, more sales.
Pro Tip: We recommend using manual extensions, rather than automated extensions. You know your business better than anyone else, and customising these Ad extensions is important to help your business stand out.
If you’d like to get better results from your Google Ads, book a Discovery Call with Rockstar Marketing. We’re specialists when it comes to paid advertising, and we’d love to speak with you.